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    Privacy Policy

      When selling trailers and accessories, it is important to us that you feel safe with us. Protecting your privacy is our priority, and therefore we proceed in full compliance with the European GDPR regulation and current Czech laws (especially Act No. 110/2019 Coll., on the processing of personal data).

    I. Introductory Provisions and Definition of Terms

    1. Personal Data Controller: The operator of the online store at www.pktechnik-trailers.com and the personal data controller is the company PK Technik s.r.o., with its registered office at Holečkova 799/99, Prague 5, 150 00, ID (IČ): 24200247, VAT ID (DIČ): CZ24200247, registered in the Commercial Register maintained by the Municipal Court in Prague, Section C, Insert 188025 (hereinafter referred to as the „Controller“).

    2. Establishments of the Controller: In addition to the online store, the Controller also operates brick-and-mortar stores of PK Technik Trailers at the following addresses:

    • Hřebeč Buštěhradská 453, 273 45, district Kladno

    • Chocenice 151, 336 01, district Plzeň-jih

    • Doksy Jiráskova 912, 472 01, district Česká Lípa

    3. Participant: A Participant is a natural person (both business and non-business) who enters into a contractual relationship with the Controller for the purpose of purchasing goods or services.

    4. Personal Data: For the purposes of these policies, personal data means first and last name, business name, e-mail address, phone number, billing address, delivery address, IP address, cookies, ID and VAT ID for business natural persons, and information on reaching the age of 16.

    5. Legal Framework: The Controller declares that when processing personal data, it proceeds in accordance with the applicable legal regulations, in particular:

    • Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR);

    • Act No. 110/2019 Coll., on the processing of personal data;

    • Act No. 480/2004 Coll., on certain information society services;

    • Act No. 89/2012 Coll., Civil Code;

    • Act No. 563/1991 Coll., on accounting, and Act No. 634/1992 Coll., on consumer protection.

    6. Scope of Processing: Personal data are processed to the extent provided by the Participant in connection with the order, the conclusion of the purchase contract, or negotiations thereof, for the purposes defined in Article II of these policies.


    II. Purposes, Legal Bases, and Periods of Personal Data Processing

    The Controller processes the personal data of Participants for the purposes listed below based on the established legal titles:

    1. Performance of a Contract and Provision of Services (Art. 6 (1) (b) of the Regulation)

    • Purpose: Execution of the order, delivery of goods (trailers and accessories), payment processing, and necessary communication within the contractual relationship.

    • Processing Period: For the duration of contract negotiations, the existence of the contractual obligation, and further for the duration of warranty periods.

    2. Compliance with Legal Obligations (Art. 6 (1) (c) of the Regulation)

    • Purpose: Archiving of accounting and tax documents, providing cooperation to state authorities (police, courts, administrative authorities).

    • Processing Period: Tax documents and invoices are kept in accordance with Act No. 563/1991 Coll., on accounting, for a period of 10 years from the end of the accounting period in which the performance took place.

    • Rights from defects: Data on complaints and communication are kept for 4 years from the expiry of the warranty period for the purpose of proving compliance with the Consumer Protection Act.

    3. Legitimate Interests of the Controller (Art. 6 (1) (f) of the Regulation)

    • Protection of Rights: Maintenance of documentation for effective defense in the event of a legal dispute. The processing period is 4 years from the expiry of the warranty period (extended by the duration of any dispute).

    • Direct Marketing (existing customers): Sending commercial communications and offers to existing customers (according to Section 7 (3) of Act No. 480/2004 Coll.). The Participant has the right to refuse the sending at any time.

    • Satisfaction Measurement (Heureka – Verified by Customers): Determining satisfaction through e-mail questionnaires. The Controller uses the processor Heureka Group a.s. The Participant may object to this processing directly in the shopping cart or in the received e-mail.

    • CCTV System: The premises of brick-and-mortar stores are monitored for the safety of persons and property and the investigation of illegal acts. Recordings are kept for 30 days.

    4. Marketing and Business Offers Based on Consent (Art. 6 (1) (a) of the Regulation)

    • General and Individual Offers: Sending advertising communications to entities that are not existing customers, or beyond the scope of legitimate interest. The Controller does not perform automated decision-making or profiling according to Art. 22 of the Regulation. Processing period: 3 years from the granting of consent.

    • Marketing Cookies and Remarketing: Use of cookies for analytical and advertising purposes (e.g., Google, Facebook).

    Technical Cookies: Necessary for the website's operation (processed without consent).

    • Marketing Cookies: Require the active consent of the Participant granted via the cookie bar.

    • Expiration: Maximum 540 days. Consent can be revoked at any time by changing the browser settings or deleting the cookie history.

    5. Marketing Events

    • Purpose: Organization, evaluation, and delivery of prizes within the framework of organized events or competitions.

    • Processing Period: For the duration of the specific marketing event and the necessary period after its end for the delivery of prizes.


    III. Conditions for Processing and Transfer of Personal Data

    1. Necessity of Providing Data: The provision of personal data by the Participant is a contractual requirement. Without providing these data, it is not possible to conclude a purchase contract, ensure the delivery of goods (trailers and accessories), or provide related services.

    2. Participant's Responsibility: The Participant is obliged to provide only true and accurate data. The Participant bears full responsibility for their accuracy; the Controller is not liable for damages resulting from the provision of incorrect data.

    3. Security: The Controller makes maximum efforts and adopts technical and organizational measures to prevent unauthorized access to data or its misuse.

    4. Recipients and Transfer of Data: The Controller is entitled to transfer personal data to third parties (processors and other controllers) exclusively for the following purposes:

    1. Logistics: Transport companies for the delivery of goods.

    2. Finance and Insurance: Providers of consumer credit and insurance products related to trailers.

    3. Administration: External accountants, IT service providers, customer support, and satisfaction evaluation tools (Heureka).

    4. Partner Stores: In the case of choosing a reservation at a store operated by a separate entity (Partner of the Controller), data (name, address, contact, ID/VAT ID) are transferred to this partner for the purpose of completing the order.

    5. Processing Method: Personal data are processed in both electronic and paper form in a non-automated manner. After the expiry of the archiving periods (see Art. II), the Controller deletes or anonymizes the data.


    IV. Rights of the Participant (Data Subject)

    1. Catalogue of Rights: In accordance with the Regulation (GDPR), the Participant has the right:

    1. a) to access personal data and information about its processing;

    2. b) to rectification of inaccurate data;

    3. c) to erasure (right to be forgotten), if not limited by a legal obligation of retention;

    4. d) to restriction of processing;

    5. e) to data portability to another controller;

    6. f) to object to processing (especially for direct marketing);

    7. g) to lodge a complaint with the Office for Personal Data Protection (Pplk. Sochora 27, 170 00 Prague 7, Czech Republic).

    2. Exercise of Rights: The Participant may exercise their rights by request via e-mail at info@pktechnik-trailers.com or through the customer account. The Controller will respond to the request without undue delay, at the latest within 30 days.

    3. Identity Verification: To protect data, the Controller is obliged to verify the identity of the applicant:

    1. For requests for access (1a) and portability (1e), a data message (Data Box) or a letter with a notarized signature is required. An e-mail for sending the verification code must be included.

    2. For other requests, an e-mail from the address specified in the order is sufficient. If doubt arises, the Controller has the right to request additional verification within 14 days, otherwise the request will not be accepted.

    3. Erasure Restrictions: The rights to erasure and restriction of processing cannot be exercised for data that the Controller necessarily needs for the performance of a contract, protection of its rights (e.g., ongoing dispute), or fulfillment of legal archiving obligations (see Art. II).

    4. Administrative Fee: In the case of repeated, clearly unfounded, or excessive requests for a copy of data, the Controller is entitled to charge a reasonable fee corresponding to administrative costs.


    V. Final Provisions

    1. All legal relationships are governed by the legal order of the Czech Republic. Czech courts are competent to resolve disputes.

    2. The Participant has the right to lodge a complaint with the Office for Personal Data Protection (www.uoou.cz).

    3. These Policies take effect on January 1, 2025.

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